Ladbrokes, which owns Neds, was fined for four Ladbrokes and two Neds advertisements that ran on Channel 7, Instagram and Facebook.
The ads offered bonus bets for a smaller deposit, such as a deal to “Deposit $50, get $250 in bonus bets.” The bonus bets only applied to people who opened new betting accounts. In NSW this sort of advertising is restricted to registered account holders only.
Wagering operators found guilty of promoting inducements to gamble face fines of up to $110,000 per offence and company directors can be prosecuted.
Liquor & Gaming NSW A/Director of Compliance, Dimitri Argeres, said this record fine would serve as a reminder that betting operators have an obligation to ensure their gambling advertising complies with NSW laws.
Under the NSW Betting and Racing Act, it is an offence to publish a gambling advertisement that includes any inducement to participate or participate frequently, in any gambling activity.
Ladbrokes and Neds have the right to appeal.