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Case Studies

Discover the latest print and digital advertising campaigns that have driven effective outcomes for brands.

Telstra use regional newspapers to connect with business decision-makers

Communications company Vita Group used APN ARM newspaper media products to differentiate Telstra Business Centres from Telstra retail stores, increase consideration of the brand among business...

SMH campaign lures readers to Adelaide

South Australia Tourism Commission (SATC) used Fairfax’s long read article format to help change perceptions, generating uplifts in positive associations and intention to visit Adelaide.

Audi takes the long read with Fairfax Media

Fairfax Media partnered with Audi to launch its new A3 e-tron hybrid car with a ‘Long Read’ article series – a premium, high impact sponsored content format...

Newspaper advertising helps RaboDirect accrue interest

RaboDirect, a small player in a highly competitive sector, discovered that including high-impact newspapers in a campaign delivered impressive business results, and fast.

Carlton Mid Hooks Queenslanders with Local Newspapers

The beer, Carlton Mid was stuck at 20 percent share of the Queensland mid-strength beer market. It had been fighting, unsuccessfully, to win market share...

Vodafone use community titles to improve brand sentiment

The bond of trust between local papers and their audiences gives an effective platform for brands to reach consumers. Vodafone capitalised on this when it...

Bank of Queensland smashes targets with help of regional newspapers

Bank of Queensland took on the “Big Four” banks with a campaign that used local area marketing to great effect. Regional newspapers helped deliver a...