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Ad regulation news

Keep up-to-date on regulations and guidelines to help you meet obligations when advertising or publishing information about products and services.

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Are you misleading consumers? A quick look at Australian Consumer Law 

Consumers have the right to expect that they will not be misled or deceived by a trader. 

New requirements for pre-approval of complementary medicines

Consumer Healthcare Products Australia to handle all medicine advertising pre-approval applications

Gambling related advertising in Queensland

Venues must ensure that gaming does not dominate marketing or promotional activities.

Advertising cosmetic services and injections

Cosmetic injections are generally administered to temporarily remove/reduce wrinkles and lines on the face, around the eyes, forehead, lips and neck or to improve the appearance of submental fat.

A ruffled raffle

The owners of the Yapper Valley Pet Resort in Woodstock, Townsville faced Supreme Court action after being found to be operating their ‘Win a pet lover’s dream’ competition without a licence. 

Star ratings and review rankings: when is it deception? 

Star ratings and reviews rankings exist in a grey area. They’re not expressly legislated by Australian Consumer Law, but if they are ruled to be creating a deceptive impression, you might find yourself in trouble.  

Penalties for making alleged misleading “was/now” price claims

Four furniture retailers have each paid a penalty of $12,600 after the ACCC issued them with an infringement notice following an ACCC investigation into the industry’s use of ‘was/now’ price comparisons in advertising.

Flight Centre pays $252,000 in penalties for Christmas and Easter promotions

Flight Centre Travel Group has paid $252,000 in penalties after the ACCC issued two infringement notices

Agency and Director hit $900,000 in penalities for underquoting

The Federal Court has ordered an estate agency in Melbourne’s east and its director to pay almost $900,000 in fines and compensation for underquoting offences.

The rules for advertising sunscreen

The words and the emphasis given to
them, images and presentation of the
ad will all need to be considered.

Adspend and alcohol consumption

Does increased advertising of alcohol lead to increased consumption?  

Update – Port Phillip Publishing penalised

Online publishing company and former director found liable for misleading and deceptive statements about mimicking the Future Fund.