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Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of...

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...

Research shows 2 out of 3 Aussies mistrust Facebook

A preview of new data from NewsMediaWorks’ ADTrust 2018 study shows that a majority of Australians trust Facebook significantly less that they did six months ago. In...

Watch NewsMediaWorks CEO Peter Miller on Sky Business

Our CEO Peter Miller featured on Sky News Business’ Media Week to discuss the latest readership figures from emma, our AdTrust study and the newly...

Millennials trust ads in news media most: research

 While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged...

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in...

10 reasons why you should advertise in newspapers

1. Newspapers are trusted AdTrust, a new Australian study by Galaxy Research and NewsMediaWorks, looks into consumer trust in content and advertising across 10 media...

AdTrust equation shows strong trust in news media

News media is ranked most trusted by consumers. This nickable shows ‘net trust in ads’ which is those consumers who have high trust in a media,...