Newspapers are trusted, reliable and efficient vehicles for helping advertisers’ messages reach target audiences. Find out some of the other things that make print so valuable.
“Because of the flood of information, the flood of influencers and the decline of so-called experts, how do we make decisions around who is trustworthy, who to vote for, what products and services to buy, and what to believe in the world?”
It is an incredibly exciting time for news media. We are growing our audiences across multiple platforms. We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium.
The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.
NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.
A preview of new data from NewsMediaWorks’ ADTrust 2018 study shows that a majority of Australians trust Facebook significantly less that they did six months ago. In…
While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged…