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The Readership Works announces call for expressions of interest for emma tender

The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.

Australian recycling success story: 68% of Australian newsprint recovered in 2019

Despite loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world

News media delivers record readership as news brands reach 18.2m Australians – emma data

Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.

News media photo of the week

Our weekly pick for the most impactful images in news media from AAP.

Competitive advantages of maintaining ad investment during CV-19

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19.

Australian publishers respond to COVID-19

Here’s how news brands are responding to the current crisis

Articles of Interest: marketing during a crisis

During times of uncertainty, Australians turn to trusted, credible journalism

Copy School 2020: Melbourne and Sydney Copy School Postponed

Please note that both the Melbourne (23-27 March) and Sydney (4-8 May) Copy Schools have been postponed

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

Predicting the biggest media, marketing and technology trends in 2020 

What will be some of the most influential trends in the coming year? 

Best insights of 2019 

Looking back at 2019, here are some of the key insights that will help inform your 2020 planning.