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How to make a great podcast that makes money: a lesson from news brands

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

Predicting the biggest media, marketing and technology trends in 2020 

What will be some of the most influential trends in the coming year? 

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Best insights of 2019 

Looking back at 2019, here are some of the key insights that will help inform your 2020 planning. 

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

You can now watch all the best presentations from INFORM 2019

Here are all the videos from INFORM 2019 News Media Summit

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

Photo gallery: INFORM News Media Summit 2019

Some of the best moments from the 2019 INFORM Summit