The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.
Despite loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world
Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.
Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share
Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19.
Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats.