Auto advertising: News media drive sales at all stages of the path to purchase
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News media are nudging car consumers into action at all stages of the sales process.
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People trust in news brands
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Readers trust their favourite news brands to deliver the important news, insights and features consistently.
You can now watch all the best presentations from INFORM 2019
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Here are all the videos from INFORM 2019 News Media Summit
INFORM 2019 Wrap-up
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The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.
Photo gallery: INFORM News Media Summit 2019
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Some of the best moments from the 2019 INFORM Summit
Herald Sun Wins News Brand of the Year at 2019 News Media Awards
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News media publishers from Australia, New Zealand and the Asia Pacific submitted more than 500 entries
Here are all the winners from the 2019 News Media Awards
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Congratulations to this year’s finalists and winners!
‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material
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Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised.
New revenue streams for news media publishers
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What tools are publishers using to maintain and maximise, diversify and develop?
The more you trust an ad, the more likely you are to purchase
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Research findings show News Media has the most trusted ads
News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect
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Trust in media content and ads positively impacts consumer purchase consideration