Features

“The result highlights the important role newspapers play in fighting for their readers and making their communities better places to live.”

FLEXIBILITY is the key to a great advertising campaign, but staying true to the original concept and intent can be difficult, according to the 2015 PANPA Marketer of the Year Alice Bradbury.

Carat Australia’s chief digital officer Sarah James provides an insider’s view of the agency’s 100 per cent digital vision, how publishers can remain relevant and the scarcity of video programmatic inventory.

It has been 12 months since the launch of the Apple Watch, and while the platform plays host to a number of news organisations internationally, the jury is out on whether the device lived up to its hype.

Recently launched web browser Brave promises to simultaneously block ads, sell its own, protect user privacy and provide a revenue stream for publishers, users and itself, but US newspaper publishers are not happy.

A passion for sport that launched a career has led to The Daily Telegraph photographer Phil Hillyard being named the first newspaper Canon Master.

In the past 12 months, Fairfax Media, News Corp Australia and NZME all launched in-house content marketing studios, but what is on offer and how will it affect the relationship between publishers, advertisers and agencies?

Mark Drasutis, News Corp Australia’s chief product officer, digital, shares his insights on fostering a culture of innovation and the company’s recent Innovation Week showcase.

After 18-months as chairman of The Newspaper Works, Michael Miller reflects on the challenges and opportunities ahead.

Tom McCarthy’s movie Spotlight has gripped audiences with its portrayal of highstakes investigative work into the cover-up of child abuse, but it has an Australian parallel in the seven-year investigation by Newcastle Herald journalist Joanne McCarthy.

Automated buying and selling solutions, also known as programmatic, has now reached critical mass, with the potential not only to facilitate process and target a specific audience – but for publishers to benefit from new digital revenue streams.