In the past 12 months, Fairfax Media, News Corp Australia and NZME all launched in-house content marketing studios, but what is on offer and how will it affect the relationship between publishers, advertisers and agencies?
Mark Drasutis, News Corp Australia’s chief product officer, digital, shares his insights on fostering a culture of innovation and the company’s recent Innovation Week showcase.
After 18-months as chairman of The Newspaper Works, Michael Miller reflects on the challenges and opportunities ahead.
Tom McCarthy’s movie Spotlight has gripped audiences with its portrayal of highstakes investigative work into the cover-up of child abuse, but it has an Australian parallel in the seven-year investigation by Newcastle Herald journalist Joanne McCarthy.
Automated buying and selling solutions, also known as programmatic, has now reached critical mass, with the potential not only to facilitate process and target a specific audience – but for publishers to benefit from new digital revenue streams.