Many are unsure of news brands’ role in the media mix or what they should expect a news brand ad to achieve.
Understanding the impact of a range of media factors beyond the creative itself
Adding newspapers to a campaign increases overall campaign effectiveness
Newsworks set out to explore whether there was a difference in responses to advertising in hard and soft news contexts
Video ads on newsbrand sites are +10% more likely to be seen
How advertising works on quality content sites versus the run of the internet
A brain science study revealing why ads in quality editorial environments are more effective
Research highlighting that something as complex as trust can’t be measured by a single question.
What’s happening in the brain when consumers are exposed to ads in different online environments?
The highly complimentary nature of the two media also captured a strong priming effect.
NewsWorks UK finds strong evidence for the power of news media in the marketing mix
Social media, meanwhile, continue to come last in trust studies