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News media read by 17.5 million Australians, reaching 94% of the population: emma data

emma October data incorporates Nielsen Digital Content Ratings digital audiences for the first time.

emma delivers most complete picture of publisher audiences with first release of audience data featuring calibrated Nielsen Digital Content Ratings

This new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

The Truth Builds Trust’ news media campaign to return in 2019 after a successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to advertisers, has generated more than 30,000 unique visits to the website and will return in 2019.

Emma to incorporate calibrated Nielsen Digital Content Ratings’ digital audiences

The Readership Works today announced an important innovation for Australia’s cross-platform audience insights metric emma (Enhanced Media Metrics Australia), with the first step of the calibration of Nielsen Digital Content Ratings (DCR) audience targets to its database. This will provide the most accurate and a more complete picture of news media and magazine audiences.

NMI: Metro and National newspapers lead the improvement in ad revenue market

The continued improvement in news media ad revenue is due to the to re-evaluation of news media by marketers and agencies, according to the latest News Media Index.

Digital news media readership continues to climb, reaching 13.6m Australians

Digital news media readership has increased by 4 per cent year on year and is now consumed by 74 per cent of Australians, according to the latest emma data for August 2018.

The Truth Builds Trust: NewsMediaWorks’ nationwide campaign reinforces trusted journalism to advertisers

The campaign will appear across all metropolitan and national print and digital news media, plus a majority of regional and community titles.

13.1 million Australians read digital news media – emma data

Digital news media is read by 13.1m Aussies, continuing the growing trend for consumers to seek their trusted news: emma July 2018

Applications open for 2018 Copy School Sydney

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

emma evolves: The Readership Works, Nielsen and Ipsos strengthen strategic collaboration

The Readership Works (TRW), Nielsen and Ipsos today announced a
strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in
measuring, understanding and reporting Australian consumers’ increasingly fragmented
engagement with brands and content.