Home » News

News

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Content created with multiple platforms in mind: today’s audience landscape  

Learning to create content without borders

What is the circular economy?

Circular economy practices encourage the development of a more sustainable society that uses and reuses the resources it has. 

AUSTRALIA’S RIGHT TO KNOW COALITION OF MEDIA COMPANIES CALLS ON THE GOVERNMENT TO AMEND LAWS TO PROTECT THE PUBLIC’S RIGHT TO KNOW

This document provides details to support the position put forward at the National Press Club’s Press Freedom:
On the Line event on 26 June...

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

Press release: Media leaders unite to demand change to protect Australia’s right to know

The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation...

‘Taking leadership on sustainability’ drives growth for brands  

“All brands should be factoring in sustainability to meet these growing expectations of our communities.”  

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive