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Best insights of 2019 

Looking back at 2019, here are some of the key insights that will help inform your 2020 planning. 

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

Trusted content in news media reaches nine in ten Australians across digital and print platforms – emma data

Demand for trusted, professionally generated news continues to drive Australia’s news media audiences across both digital and print platforms.

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

Trusted content sees news media continue to demonstrate strength among audiences, reaching nine in ten Australians across digital and print platforms – emma data 

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?