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Copy School founder hands over reins ahead of 2020 program

Ray Black established Copy School, supported by NewsMediaWorks, in 2003, as an avenue to develop top-quality copywriting across the creative industry.

How to make a great podcast that makes money: a lesson from news brands

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

How will AI impact news and journalism?

How will the rise of Artificial Intelligence (AI) impact news brands and the news media industry?

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

Predicting the biggest media, marketing and technology trends in 2020 

What will be some of the most influential trends in the coming year? 

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Best insights of 2019 

Looking back at 2019, here are some of the key insights that will help inform your 2020 planning. 

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

Trusted content in news media reaches nine in ten Australians across digital and print platforms – emma data

Demand for trusted, professionally generated news continues to drive Australia’s news media audiences across both digital and print platforms.