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Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

Trusted content sees news media continue to demonstrate strength among audiences, reaching nine in ten Australians across digital and print platforms – emma data 

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

You can now watch all the best presentations from INFORM 2019

Here are all the videos from INFORM 2019 News Media Summit

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

News media continues to demonstrate strength reaching nine in ten Australians across digital and print platforms – emma data

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences

INFORM: Mark Ritson keynote  

“I’m not saying don’t do the short term stuff, I’m saying get it in proportion”

INFORM: Metrics that Matter panel

“Marketing is the sum of all parts; it’s not a single campaign.”