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For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

News media continues to demonstrate strength reaching nine in ten Australians across digital and print platforms – emma data

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences

INFORM: Mark Ritson keynote  

“I’m not saying don’t do the short term stuff, I’m saying get it in proportion”

INFORM: Metrics that Matter panel

“Marketing is the sum of all parts; it’s not a single campaign.”

Digital Partnerships panel: Tech giants and publishers

“We need to make sure that it’s fair regulation that doesn’t stifle innovation.”  

INFORM: Damian Eales keynote on sharing ideas and shaping change 

“To any advertisers in the room, you may be underestimating the power of local news.” 

INFORM Editorial panel: Guardian, Seven West, Nine and News Corp

“We’ve now got new players creating and distributing the news.

INFORM: Strategy panel: What matters and what is just noise?

“A lot of our clients are starting to reinvest in brand.” 

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

INFORM: Scott Galloway delivers keynote on the state of commerce  

“The consumer wants less choice, but they want to more confident in the choice they are making”

Paul Fletcher MP Speech to the 2019 INFORM News Media Summit

Thank you for the opportunity to speak at this important media industry event. Let me start by stating the obvious – the media sector, particularly…