It is an incredibly exciting time for news media. We are growing our audiences across multiple platforms. We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium.
The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.
Business journalist STEPHEN BARTHOLOMEUSZ takes exception to those who argue the Nine-Fairfax merger is about costs, and sees immense value in the scale and reach of the combined audiences.
Traditional news media is alive and well, says The Australian’s CHRIS MITCHELL, but the free ride for digital tech giants must come to an end.
What will this year’s AdTrust data mean in Australia’s media landscape? Marketing expert MARK RITSON discusses the potential for traditional media to leverage the findings against social media.
As Facebook, YouTube and Twitter gain the exclusive rights to air sporting events, how much longer can they maintain they are not publishers or broadcasters?…
Australian Financial Review editor-in-chief MICHAEL STUTCHBURY evaluates the role of fake news in the increasing success of subscription models in the UK and Australia and why readers are becoming more open to paying for quality news products.
The UK newspaper industry is in a renaissance of sorts, demonstrating promising upward print trends. In a piece first published in The Australian, NewsMediaWorks CEO Peter Miller explains how these green shoots of growth are a good sign for the Australian and New Zealand markets.