Thank you for the opportunity to speak at this important media industry event. Let me start by stating the obvious – the media sector, particularly…
It is an incredibly exciting time for news media. We are growing our audiences across multiple platforms. We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium.
The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.
Business journalist STEPHEN BARTHOLOMEUSZ takes exception to those who argue the Nine-Fairfax merger is about costs, and sees immense value in the scale and reach of the combined audiences.