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The Truth Builds Trust’ news media campaign to return in 2019 after a successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to...

Emma to incorporate calibrated Nielsen Digital Content Ratings’ digital audiences

The Readership Works today announced an important innovation for Australia’s cross-platform audience insights metric emma (Enhanced Media Metrics Australia), with the first step of the...

Strong audience reach across print and digital news media

News media has continued its strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery in Sep 2018

NMI: Metro and National newspapers lead the improvement in ad revenue market

The continued improvement in news media ad revenue is due to the to re-evaluation of news media by marketers and agencies, according to the latest...

Digital news media readership continues to climb, reaching 13.6m Australians

Digital news media readership has increased by 4 per cent year on year and is now consumed by 74 per cent of Australians, according to...

The Truth Builds Trust: NewsMediaWorks’ nationwide campaign reinforces trusted journalism to advertisers

The campaign will appear across all metropolitan and national print and digital news media, plus a majority of regional and community titles.

13.1 million Australians read digital news media – emma data

Digital news media is read by 13.1m Aussies, continuing the growing trend for consumers to seek their trusted news: emma July 2018

Applications open for 2018 Copy School Sydney

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

emma evolves: The Readership Works, Nielsen and Ipsos strengthen strategic collaboration

The Readership Works (TRW), Nielsen and Ipsos today announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in...