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Ad regulation

Keep up-to-date on regulations and guidelines to help you meet obligations when advertising or publishing information about products and services.

What you need to know: Selling pets in Victoria

To allow traceability of sellers of pets, it is an offence to advertise the sale of a dog or cat unless the microchip identification number...

Fake job advertisements in print and online

Scammers are understood to be posting fake job ads in newspapers and on recruitment websites.

Guidelines for online reviews and endorsements

“Compliance…will build consumer confidence in online reviews, and help review platforms, traders and digital influencers avoid regulatory action.”

Hearing aid retailers fined $2.5 million for misleading pensioners

The Federal Court has ordered hearing aid retailers Oticon Australia and Sonic Innovations to pay penalties totalling $2.5 million for misleading pensioners through newspaper advertisements...

Property spruiker Rick Otton and We Buy Houses fined record $18 million

The Federal Court has imposed record penalties totalling $18 million against We Buy Houses Pty Ltd and its sole director, Rick Otton, for making false...

$45,000 fine for NSW Chinese medicine practitioner

A New South Wales Chinese medicine practitioner has been convicted of unlawful advertising of a regulated health service after an investigation by the Australian Health...

Retailers: Tips and tricks to keep you out of trouble

Retailers should download our handy Publishers Advertising Playbook below, containing handy tips to keep you out of trouble!

Code of practice: alcohol

This guide embraces a cohesive approach by supporting and encouraging the existing measures in the self-regulatory framework. Download the PDF.

Code of practice: advertising directed at children

This Guiding Principle expresses publishers’ overall obligations when accepting advertisements directed to children and/or adolescents. Download the PDF.

Code of practice: advertising and digital platforms

This guide is to assist in managing interaction between readers, regulators and the brand in digital media. Download the PDF.

ASIC acts against misleading Initial Coin Offerings and crypto-asset funds targeted at retail investors

ASIC has taken action to stop several proposed initial coin offerings or token-generation events (together, ICOs), targeting retail investors. 

Telcos on notice about false and misleading advertising

ACCC Chair Rod Sims has put telecommunications companies on notice to ensure their advertising is clear and transparent or face court action from the regulator,...