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Why Advertise in news media?

Five reasons newspaper media change behaviour

Find out why newspapers just work when it comes to influencing consumer behaviour

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

Five reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to...

Two ways marketers think about influence

Under the influence

ROB PYNE looks at how media influence really works and the role of newspaper newsrooms.