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Why Advertise in news media?

Our top insights pieces for 2018   

We look back at key research findings for the year

Five reasons news media change behaviour

Find out why newspapers just work when it comes to influencing consumer behaviour

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.

Print the trendsetter for influential Australians

Big spending, influential Australians who enjoy looking stylish and wearing the latest trends are more likely to indulge in premium brands and engage with newspapers, recent research from emmaCMV has found.

Ad recall stronger in premium news media

Advertisements in premium news media have a higher rate of recall among consumers than those found on social media, a new study from Newsworks UK…

Reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to download as a PDF and as a print-ready document.

Two ways marketers think about influence

Under the influence

ROB PYNE looks at how media influence really works and the role of newspaper newsrooms.