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Why Advertise in news media?

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

Five reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to...

Five reasons newspaper media change behaviour

Trusted information. Newspaper media are the number 1 most trusted medium1. When you need to impart important information, you need a credible medium – newspapers...

Two ways marketers think about influence

Under the influence

ROB PYNE looks at how media influence really works and the role of newspaper newsrooms.