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Concentration Barrier

Engagement is critical to advertising effectiveness. Readers are most likely to concentrate when reading their local newspaper and while online on PCs, laptops or tablets than when watching or listening to broadcast media. For more Nickable Charts from NewsMediaWorks, click here.

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Engagement is critical to advertising effectiveness. Readers are most likely to concentrate when reading their local newspaper and while online on PCs, laptops or tablets than when watching or listening to broadcast media.

Readers pay more attention

For more Nickable Charts from NewsMediaWorksclick here.

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