The Therapeutic Goods Administration (TGA) has commenced work on a sector-wide compliance activity relating to the advertising of ‘bioresonance’ devices, which are sometimes mistakenly promoted as ‘biofeedback’ devices. This sector has been identified as having a high rate of advertising non-compliance, with widespread advertising.
The advertising of bioresonance has been the subject of previous regulatory compliance actions.
Bioresonance is based on the belief that human beings emit electromagnetic waves, which can only be measured by bioresonance devices. Advertisers claim these devices can measure these waves to detect illness in the human body as well as sending ‘rehabilitated bad’ waves to the patient to alleviate illness.
The TGA is currently investigating the scientific credibility relating to the diagnostic and therapeutic use of these devices. The TGA is also working to address other concerns about the advertising of these devices by a large number of health practitioners promoting them for the detection and treatment of serious ailments, diseases and conditions. These claims are prohibited and restricted representations. Some non-compliant advertisements claim that this therapy can assist with or treat:
What the TGA will do
We take non-compliance by advertisers seriously, particularly where there is the potential for consumers to rely on claims in advertising to seek treatment when those claims may be false or misleading.
As a result, the TGA is conducting a regulatory activity as a priority in this sector. This includes: