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Digital news media popular with 7 in 10 consumers

A total of 13.1 million Australians, or 70 per cent of the population, read news media on digital platforms such as smartphones, tablets, mobiles or PCs, according to the latest emma (Enhanced Media Metrics Australia) data for August 2017.

Across all platforms, including print, news media was read by 16.7 million people, or 90 per cent, of the population. In print alone, 13 million people, or 70 per cent, read newspapers.

Metro newspapers were read by 10.8 million people, or 58 per cent of consumers, over the same period. National news media was read by 2.4 million, or 13 per cent of Australians.

Regional and community news media brands were read by 6.8 million people, or 36 per cent of the population during August. A total of 3.1 million people (or 17 per cent aged 14+), read regional newspapers, while community newspapers were read by 3.8 million (or 20 per cent aged 14+).

“News media is demonstrating strength and consistency once again in August as large scale audiences continue to turn to trusted, quality journalism. That audience is a valuable one for advertisers and it’s no surprise that news media is the most trusted media channel of any for both content and ads, according to the ADTRUST study by Galaxy Research,” NewsMediaWorks CEO Peter Miller said.

“Advertisers can be assured that news media provides them with a premium, brand safe environment.”

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 5.30 million readers. The Daily Telegraph followed, reaching 4.39 million readers and the Herald Sun on 4.08 million (see table below).

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