News Corp Australia travel brand Escape launches a new stand-alone website on Sunday combined with a redesigned print edition, featuring hot destinations to travel to immediately.
Escape.com.au will be a one-stop source of information for Australians planning holidays. In addition to reviews on popular destinations, escape.com.au will include need-to-know information about a destination, such as the best time to go, how to get there and attractions and activities.
The refreshed print edition features a new, modern look and feel and for the first time introduces audience-generated content in the form of travel advice and images from the Escape social platforms.
News Corp Australia managing director – metro and regional publishing Damian Eales said Australian holidaymakers were seeking more detailed information about destinations.
“The additional content readers will have access to in Escape ensures our audience has all the information it needs to make informed and inspired holiday choices,” he said.
“For our advertising partners, there is no other travel property that inspires more Australians to travel. Our commitment to continuous improvement will deliver both a new Escape lift-out and a new website giving advertisers a highly engaged audience, across both print and digital platforms, 24/7.”
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