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Fairfax appoints three executives to content marketing studio

Fairfax Media’s national managing editor of food, Kate Cox, has been appointed as editorial director of the publisher’s brand and content marketing studio MADE. The former Sun-Herald and Sunday Life editor will lead the division’s content creation arm, manage its extensive networks of contributors and ensure high editorial standards for all commercial content, including native. She also will have...

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Fairfax Media’s national managing editor of food, Kate Cox, has been appointed as editorial director of the publisher’s brand and content marketing studio MADE.

The former Sun-Herald and Sunday Life editor will lead the division’s content creation arm, manage its extensive networks of contributors and ensure high editorial standards for all commercial content, including native.

She also will have a strong focus on client-owned channels, such as social media or websites, which clients can use to amplify content created by MADE.

The publisher also has appointed Mike Thomas as creative director of MADE and David Rogers as commercial director of Custom MADE.

Mr Thomas was previously executive creative director at Dentsu and his career highlights include helping build the Qantas’ “I still call Australia home” campaign, creating Pizza Hut’s “Dougie the pizza boy”, and co-writing “Share the Spirit” for Sydney’s successful bid for the 2000 Olympics.

Mr Rogers will be responsible for identifying new custom publishing business opportunities and spearheading key content collaborations and partnerships. He was previously NewsLifeMedia’s group sales director for premium food group and partnerships.

Managing director of MADE Simon Smith said the appointments demonstrated its commitment to delivering the best-in-class content marketing services to advertisers and agencies.

“MADE by Fairfax Media has a world-class team to offer advertisers and agencies a range of content solutions, from publishing via owned channels to creating brand messages to engage and entertain the Fairfax audience,” Mr Smith said.

Ms Cox will continue in her role as national managing editor of food in the interim.

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