Smh.com.au has been bumped from second place to third in the Nielsen top 10, having lost its long-held position to ABC News Websites. ABC’s unique monthly audience grew from 4.64 million in May to 5 million in June as the Fairfax Media site’s audience fell from 5.1 million to 4.91 million, according to the latest...
ABC’s unique monthly audience grew from 4.64 million in May to 5 million in June as the Fairfax Media site’s audience fell from 5.1 million to 4.91 million, according to the latest Digital Ratings Monthly data.
However smh.com.au holds over twice the level of engagement of ABC, with its time spent per person clocking in at 51 minutes and 21 seconds compared to ABC’s 22 minutes and 16 seconds.
Fairfax’s Melbourne title The Age also fell in the ratings, dropping out of the top 10 list entirely after holding ninth place last month.
News Corp Australia’s Melbourne paper Herald Sun lost ground as well, falling from eighth position to 10th as its audience shrank from 2.77 million to 2.52 million.
Meanwhile News Corp Australia’s Sydney masthead The Daily Telegraph returned to the top 10 after an absence of two months.
Click on the coloured bars in the legends to toggle data sets and compare news sites.
News.com.au once again retained first place, although its audience dropped from 5.49 million to 5.43 million.
Yahoo7 News Websites reclaimed lost ground this month, rising to fifth place with its audience of 3.08 million after it dropped from fourth to seventh place between April and May.
BBC continues to make headway since its entry into the top 10 in April. It pulled in at eighth place with an audience of 2.89 million.
Unique Audience (000)
|Page Views Per Person||Sessions Per Person|
Time Per Person (hh:mm:ss)
|ABC News Websites||5,003||20||8||00:22:16|
|Daily Mail Australia||3,230||23||9||00:34:31|
|Yahoo7 News Websites||3,079||11||7||00:14:12|
|ninemsn News Websites||2,753||21||10||00:25:40|
|The Daily Telegraph||2,520||14||7||00:18:49|
Nielsen Digital Ratings (Monthly) – June 2016
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