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Fairfax names first sales vertical heads

The restructure saw the commercial team split into two pillars

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Fairfax Media has appointed the first four heads of its new Australian Metro Publishing sales verticals following a major restructure of the commercial team late last year.

The restructure saw the commercial team split into two pillars:

  • Business and government, which includes finance, retail, government, energy and resources, tech and telco
  • Luxury and lifestyle, comprising travel, auto, food and entertainment, luxury, and sport and wagering.

Chris Nardi, a veteran of the Financial Times, has been appointed to head the major pillar of business and government, while Michael Grenenger is the national head of luxury and lifestyle.

Both join Fairfax’s senior commercial team, which includes Kylie Dennis, head of direct sales and business development and Andrew Mudgway, national head of agency.

Philippa Walker was named this month to lead the travel vertical, overseeing a team of 12 travel specialists across the country. She joins the publisher after more than a decade at global travel agency, The Travel Corporation.

Former Volvo marketing director Oliver Peagam joined the company as the head of the auto vertical, bringing with him extensive knowledge of the automotive industry.

Fairfax believes the overhaul will offer clients a more specialised experience. The announcement of more vertical heads will be made in coming weeks.

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