Apple’s much anticipated News app has finally reached Australian shores, with News Corp Australia and Fairfax Media both launching some of their major mastheads on the platform. The Daily Telegraph, The Herald Sun, Courier-Mail, The Sydney Morning Herald, The Age and The Guardian are now all available on the News app, which automatically appears on the...
The Daily Telegraph, The Herald Sun, Courier-Mail, The Sydney Morning Herald, The Age and The Guardian are now all available on the News app, which automatically appears on the iPhone homescreen after users download the iOS 9.1 software update which was released today.
Other local titles available on the app include news.com.au, The Monthly, Business Insider Australia, ABC and SBS.
News allows readers to share and save articles, follow their favourite publishers, browse by news topics or scroll through their personalised news feed of articles curated from multiple publishers.
Participating publishers will earn 100 per cent of the revenue from ads they sell themselves, or 70 per cent if they use Apple’s iAd platform to sell ads for them.
Alisa Bowen, News Corp Australia’s group director of digital product and development, said Apple News is a “great distribution and sampling opportunity for our journalism”.
“The combination of our brands and Apple News also represents a powerful advertising proposition, and we are currently talking to a number of interested parties about commercial opportunities,” Ms Bowen said.
“The fact that third parties such as Apple want to feature original content brands on their apps is further proof, if it were needed, of the high quality engagement that our journalism provides.”
News works across Apple devices and can send headlines and news alerts to the Apple Watch.
Today’s iOS 9.1 update saw Apple News rolled out to Australia and the UK, however the platform has been available in the US since mid-September and has since attracted a considerable list of participating publishers.
International publishers already on the platform include New York Times, Washington Post, Buzzfeed, UK’s The Telegraph, CNN, The Economist, Rolling Stone and National Geographic.
The arrival of Apple News in Australia follows this month’s launch of Google’s Accelerated Mobile Pages project, which aims to improve the way and speed of loading mobile content.
At launch, 29 publishers including Fairfax Media and Ninemsn from Australia were on board with the platform. There are now 38 publishers using AMP, including News Corp Australia.