It is the first of News Corp Australia’s six regional mastheads to adopt the model. Sister papers Townsville Bulletin, Geelong Advertiser, Gold Coast Bulletin, Cairns Post and Hobart’s Mercury will follow.
For $7 a week, subscribers receive access to premium online content, digital print replica editions, and cross-platform access to the Courier-Mail, Daily Telegraph, Herald Sun and Adelaide Advertiser. The will also receive the NT News Saturday edition and Sunday Territorian.
Subscribers will also receive membership to News Corp’s rewards program, fantasy sports league SuperCoach, and a digital subscription to Fox Sports, which offers live streams, replays and shows such as AFL360 and NRL360.
The move builds on News Corp’s experience in introducing digital subscriptions across its metro mastheads.
Managing director of metro and regional publishing, Damian Eales, said: “We know that customers and readers are willing to pay for a broad range of great content online and in print.
“We have more people paying more money for more content (for metro titles), and our goal is to replicate this in our regional strategy.”
The company’s national newspaper, The Australian, launched its subscription model five years ago this week. It now has 79,000 subscribers and currently has annual growth of 12 per cent.
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