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Global: Facebook ad views may be as low as 20pc

Facebook has opened up its measurement data to third party auditors – with the results providing a shock to advertisers. Talking to numerous agency executives, Digiday found that some agencies have reported viewability rates on some Facebook video ad campaigns as low as 20 per cent. The data sits well below the numbers recorded by...

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Facebook has opened up its measurement data to third party auditors – with the results providing a shock to advertisers.

Talking to numerous agency executives, Digiday found that some agencies have reported viewability rates on some Facebook video ad campaigns as low as 20 per cent.

The data sits well below the numbers recorded by UK company Integral Ad Science, which place viewability at 50 per cent.

Advertisers believe the industry once again needs to push for greater transparency from the web giant.

Facebook responded to the report, with spokesperson Tom Channick stating: “We believe that the value of an ad is not binary but is generated the moment an ad comes on screen.

Journalists detained in Myanmar could face jail

Photo: Wikimedia Commons
Photo: Wikimedia Commons

Three Myanmar journalists who have been detained by the country’s military will be charged under a colonial-era law that rules against “unlawful association”. The maximum penalty for the charge is three years in prison.

The trio were covering a drug burning event in the north eastern Shan state on Monday. The government considers associating with the event organisers, the Ta’ang National Liberation Army (TNLA), to be against the law,

This is the second incident this month to raise press freedom concerns in the country.

In early June, two journalists faced court after they were sued by the military over a satirical article. More than 100 journalists protested for their right to freedom of speech, which local and international media deem as significantly restricted in the country.

The government of Nobel Peace Prize winner Aung San Suu Kyi prohibits media outlets from attempting to “extort, threaten, obstruct, defame, disturb, inappropriately influence or intimidate”.

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