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Global: Print creative used to beat ad blockers

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Image: AdWeek
Image: AdWeek

Independent French advertising agency, Buzzman, has turned to print in a creative way to work around a major hurdle faced by digital advertisers: ad blockers.

Buzzman created an ad for French bank, Boursorama Bank, promoting an offer of €130 worth of credit for an account opened between November 24 – 27, expected to run in the nation’s largest newspapers.

The print ad derives from the web-browser version of the coupon in an attempt to reach users of ad-blocking software.

The simply cheeky copy reads: “Dear ad blocker users, we didn’t want you to miss our banner ad. So we put it here.”

Underneath displays a small browser window below with a “click here” button, as it would show on a digital device.

Washington Post uncovers alleged Project Veritas “sting”

A “sting operation” allegedly conducted by a group from Project Veritas has been uncovered by The Washington Post.

A woman told the newspaper that she had been in a sexual relationship as a teenager with Republican US Senate candidate, Roy Moore, which resulted in a pregnancy and an abortion.

Over the course of two weeks and across a series of interviews, the publication’s reporters started to suspect the woman’s motivations after noticing inconsistencies in her stories.

The woman also repeatedly asked reporters for their opinions on how the claims could impact Moore’s candidacy, raising concerns.

Washington Post reporters saw the woman walking into the New York offices of Project Veritas, an organisation known for setting up “stings” and targeting mainstream news media and left-leaning groups.

Through their investigation and research, The Washington Post did not publish an article based on the woman’s false claims, but an account of her attempted sting.

Read The Washington Post’s article here.

Tech giants to provide info on Russian-backed Brexit posts

Facebook and Twitter representatives will provide information relating to Russian social media interference to a committee of politicians for the second time this year – this time addressing Brexit.

The tech giants will face a UK parliamentary committee investigating fake news in coming weeks.

Last month, Facebook was asked to look into whether Russian-backed accounts were used to manipulate voters in the June 2016 Brexit referendum by Damian Collins, the chair of the digital, culture, media and sport committee.

Last week Twitter sent a letter to Mr Collins noting: “We are currently undertaking investigations into these questions and intend to share our findings in the coming weeks.”

Similarly, Facebook responded to the UK’s Electoral Commission’s request.

“We are now considering how we can best respond to the Electoral Commission’s request for information and expect to respond to them by the second week of December. Given that your letter is about the same issue, we will share our response to the Electoral Commission with you”.



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