Home » News » Global round-up: Ad fraud costs US $8.2b a year

Global round-up: Ad fraud costs US $8.2b a year

Ad fraud such as fake impressions, pirated content and malvertising are costing the US marketing and media industry $8.2 billion a year, according to a pioneer study released by the Interactive Advertising Bureau last week. Fake advertising impressions account for $4.6 billion, or 56 per cent, of the total money wasted each year in the...

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Ad fraud such as fake impressions, pirated content and malvertising are costing the US marketing and media industry $8.2 billion a year, according to a pioneer study released by the Interactive Advertising Bureau last week.

Fake advertising impressions account for $4.6 billion, or 56 per cent, of the total money wasted each year in the US digital advertising ecosystem. About 72 per cent of that figure comes from desktop campaigns, while 28 per cent occurs on mobile.

Infringed content costs the industry $2.4 billion a year while malvertising-related activities costs $1.1 billion, with $781 million of that figure related to the uptake of ad-blockers due to internet security concerns.

“No other report in the market today captures the full range and scope of the illicit activities identified and quantified in this study,” said Sherrill Mane, IAB’s senior VP of research, analytics and measurement.

“Its findings should mobilise the entire ecosystem to rally around collective solutions that will protect businesses and consumers.”

NYT decries censorship by Thai printer

The New York Times has criticised Thailand’s limits on press freedom after its international edition was once again censored by its local Thai printer, making it the third such incident to occur since September.

A column about Thailand’s Crown Property Bureau, which manages the financial affairs of the royal family, was removed from NYT’s Friday edition following a similar incident earlier that week.

The column said the bureau was not publically accountable and suggested its assets may constitute as much as $53 billion.

“This second incident in a week clearly demonstrates the regrettable lack of press freedom in the country,” a statement on NYT’s corporate website said.

“Readers in Thailand do not have full and open access to journalism, a fundamental right that should be afforded to all citizens.”

Thailand’s monarchy is a legally sensitive topic and public criticism can result in up to 15 years in prison.

Apple to curate content on News

An Apple News editorial team will select and curate a list of top news stories in its News app as part of the latest update to Apple’s iOS 9 operating system.

The new “Top Stories” feature is expected to be published a couple of times a day, according to MacRumors.

Previously Apple’s News app would tailor content based on the preferences, interests and activity of individual users.

Apple News is also expected to implement integration with internet analytics company comScore, to make the platform more attractive to publishers.

For more news from The Newspaper Works, click here.

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