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Global round-up: Newspaper Facebook interactions up 19pc

UK newspaper brands drove 445.4 million social media interactions in 2014, according to an analysis by industry body Newsworks of NewsWhip data. The figures were made up of 224.2 million Facebook likes for articles, 87 million Facebook comments, 86 million Facebook shares, 44.1 million Twitter shares, as well as 2.7 million articles posted on LinkedIn...

UK newspaper brands drove 445.4 million social media interactions in 2014, according to an analysis by industry body Newsworks of NewsWhip data.

The figures were made up of 224.2 million Facebook likes for articles, 87 million Facebook comments, 86 million Facebook shares, 44.1 million Twitter shares, as well as 2.7 million articles posted on LinkedIn and 1.4 million pins on Pinterest.

The analysis showed that Facebook is clearly the most important and interactive social media platform for newspaper media in the UK and is only growing, with the data analysis showing that Facebook interactions increased by 19 per cent during 2014.

The Guardian and the Daily Mail were two of the top three English language publishers when measured on volume of Facebook shares.

Newspaper brands in the UK have now moved ahead of the BBC for the most shared stories, according the Newsworks analysis.

Blendle pay aggregator looks to expand

Blendle, the pay-per-article aggregator that has been called the iTunes of journalism, has hinted at overseas expansion after the company reaches the 200,000 user mark.

After fully launching in May last year, the company received a €3 million investment from The New York Times Company and German publisher Axel Springer in October  to help it expand the platform beyond the Netherlands and throughout Europe.

Blendle allows users to read articles that are typically behind a publisher’s paywall for a small fee, offering them a refund if they deem the content not worthy of payment.

According to Blendle’s head of international strategy, Thomas Smolders, the company made €100,000 in revenue for Dutch newspaper and publishing partner de Volkskrant last year.

Mr Smolders, in a presentation at the Future Media Lab conference Brussels, said that the company has 195,000 users in the Netherlands, but that it would have to expand overseas if it wants to become profitable.

Blendle is looking to expand into Scandinavia first and then further into Europe.

Mail Online set to hit 200m unique viewers

The Mail Online is on track to hit 200 million unique monthly viewers, after reaching an unprecedented 199.4 million visitors in December, according UK Audit Bureau of Circulation figures.

The international news brand, which launched an Australian edition last year, grew its audience by 1.4 per cent on November, during which it had 196.7 million visitors.

The Mail Online’s figures dwarf other UK rival publications’ online readership audited by the ABC, with the Guardian having the next most monthly readers, with 106.7 million for December.

All UK news sites measured in the ABC report, other than the Mail Online and the Guardian, experienced a drop in traffic for the month of December.

For more news from The Newspaper Works, click here.

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