Hugh Marks, CEO of Nine Entertainment Co. demonstrated to the audience of the INFORM News Media Summit, that trust is connected to every transaction in the media environment.
Fairfax shareholders will meet on Monday, November 19, to determine whether the merger with Nine Entertainment Co. should go ahead. This comes after the ACCC approved the proposed merger on November 5.
Mr. Marks, who will lead the newly combined entity as CEO, believes the news media industry needs to do a better job communicating to the audience the reasons why they should engage, which leads to a trusting, engaged audience and a better return on investment for advertising parties.
As a precursor to creating trust, Marks believes that brands need to know what they are good at and what the audience and advertisers want, to create a trusting environment for all transactions.
“I think clarity and simplicity can be hard, but very important.”
As one of Australia’s most successful media executives with more than 20 years of local and international experience in broadcasting, television and multi-media, he has an outstanding track record in identifying and developing creative concepts, new business ideas, and emerging platforms and technologies.
Watch the highlights and the full presentation below.