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Media heavy-hitters go to bat for charity

Media companies and agencies went head to head in a cricket match this week that raised camaraderie among the industry and cash for youth foundation UN LTD. The inaugural Big Clash hit Sydney University Oval on Tuesday and raised more than $25,000 in pledges to UN LTD, a foundation which supports more than 40 youth...

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Freel-batting
Fairfax Media’s Chris Freel batting for the Publisher Legends and PHD’s Mark Coad fielding for the Agency All Stars in the inaugural Big Clash on Tuesday. Photo: Alexander Mayes

Media companies and agencies went head to head in a cricket match this week that raised camaraderie among the industry and cash for youth foundation UN LTD.

The inaugural Big Clash hit Sydney University Oval on Tuesday and raised more than $25,000 in pledges to UN LTD, a foundation which supports more than 40 youth charities including Camp Quality and Youth Off The Streets.

Fairfax Media’s Chris Freel led the “Publisher Legends” team, which included names from Nine Entertainment Co., The Guardian, MCN, Seven Network, News Corp Australia and oOh! Media in its line-up. The Legends were pitted against the “Agency All Stars”, captained by Bohemia’s Brett Dawson and including identities from Starcom, OMD, Havas and Ikon – with Starcom’s John Sintras and Omnicom’s Leigh Terry umpiring the match.

The Publisher Legends (L-R) back row: Shae Bonney - MCN, Mark Griffiths, Mark Frain - MCN, Tony Bell - Guardian, Chris Freel - Fairfax Media (C), Philip Booth - Seven Network, James Rowlings - oOh!, front row: Guy Burbidge - Inception, Olly Newton - JCDecaux, Gerard Doyle - Nine, Matt Granger - ARN, Neil Robinson – News
The Publisher Legends (L-R) back row: Shae Bonney – MCN, Mark Griffiths, Mark Frain – MCN, Tony Bell – Guardian, Chris Freel – Fairfax Media (C), Gerard Doyle – Nine, James Rowlings – oOh!, front row: Guy Burbidge – Inception, Olly Newton – JCDecaux, Philip Booth – Seven Network, Matt Granger – ARN, Neil Robinson – News. Photo: Alexander Mayes
The Agency All-Stars (L-R) back row:  Paul Brooks - Dentsu Aegis, Daniel King - Mediacom, Bryan Magee - Ikon, Luke Hutchinson - The Media Store, Tom Bartlam - Astus, Toby Hack - PHD, front row: Brett Dawson - Bohemia (C), Lachlan Jones - Foundation, James Zipeure - Havas, Mark Coad - PHD, Patrick Whitnall - Starcom, Mark Jarrett – OMD
The Agency All-Stars (L-R) back row: Paul Brooks – Dentsu Aegis, Tom Bartlam – Astus, Bryan Magee – Ikon, Luke Hutchinson – The Media Store, Daniel King – Mediacom, Toby Hack – PHD, front row: Brett Dawson – Bohemia (C), Lachlan Jones – Foundation, James Zipeure – Havas, Mark Coad – PHD, Patrick Whitnall – Starcom, Mark Jarrett – OMD. Photo: Alexander Mayes

“We thought it would be a great idea to get some senior folk from publisher land and agency land together,” Mr Freel said, “because we’re always competing against each other: agencies compete against each other, publishers compete against each other.

“We all know each other, it’s all quite friendly, so just to get together and have a game and raise some money for UN LTD, that was the driving force – and have a bit of fun while we’re at it.”

The initial funding target of $20,000 was smashed before the teams set foot on the pitch, and by the end of the day a total of $25,000 was raised from a $10 admittance fee and a sausage sizzle after the match.

It was easy to get everyone on board, Mr Freel said. “Once you gave them the chance to be up against the agencies, they were all over it. We actually had to scale it down, there were too many people.”

“We don’t do enough of this, and I think it’s a really good sentiment,” News Corp Australia general manager of national sales Neil Robinson said.

“We just want to beat them, really. We’re all salespeople so we’re very competitive.”

Agency All Stars captain, Bohemia's Brett Dawson (centre) with umpires Leigh Terry from Omnicom and John Sintras from Mediacom
The toss – with (L-R) umpire Leigh Terry from Omnicom and captains Brett Dawson and Chris Freel. Photo: Alexander Mayes
Inception's Guy Burbidge (front), JCDecaux's Olly Newton and oOh!'s James Rowlings (two on right) and the Legends watch from the sidelines
Inception’s Guy Burbidge (front), JCDecaux’s Olly Newton and oOh!’s James Rowlings (two on right) and the Legends watch from the sidelines. Photo: Eliza Goetze
Mediacom's Daniel King in action
Mediacom’s Daniel King in action. Photo: Alexander Mayes

Mr Freel tipped the publishers as the favourites before the game – and he turned out to be right. The Legends posted 135 runs from their allotted 20 overs, while the All Stars managed only 89.

Media man of the match went to Seven’s Phil Booth, with a top score of 29 runs, while Atsus’ Tom Bartlam was the star of the agency team on 25. Freely and News’ Neil Robinson together made a solid partnership of more than 50 runs for the publishers. Nine’s Gerard Doyle took out three wickets in just one over, while The Media Store’s Luke Hutchinson snagged two out of three in two overs.

The Publisher Legends  celebrate
The Publisher Legends celebrate. Photo: Alexander Mayes
Man of the match, Seven Network's Phil Booth scored 29 runs
Man of the match, Seven Network’s Phil Booth scored 29 runs. Photo: Alexander Mayes
MCN's Shae Bonney (centre) and Fairfax's Chris Freel (behind) shake hands with the "opposition"
MCN’s Shae Bonney (centre) and Fairfax’s Chris Freel (behind) shake hands with the “opposition”. Photo: Alexander Mayes

UN LTD head of communications Ebony Beaton said the event was a resounding success for the industry charity.

UN LTD has joined forces with the media industry with fundraising initiatives, including selling advertising packages donated by media owners, and having mentors from media and advertising companies donate their time and expertise to charity projects.

Umpire John Sintras of Mediacom
Umpire John Sintras of Starcom. Photo: Alexander Mayes
News Corp Australia's Neil Robinson. Photo: Alexander Mayes
News Corp Australia’s Neil Robinson. Photo: Alexander Mayes
Umpire Leigh Terry of Omnicom
Umpire Leigh Terry of Omnicom. Photo: Alexander Mayes
Clash
Photo: Eliza Goetze
Mediacom's John Sintras, UN LTD general manager Carol Morris, Fairfax Media's Chris Freel and Omnicom's Leigh Terry
Starcom’s John Sintras, UN LTD general manager Carol Morris, Fairfax Media’s Chris Freel and Omnicom’s Leigh Terry. Photo: Alexander Mayes
Daniel King, Mediacom and Leigh Terry, Omnicom
Tom Bartlam, Astus and Leigh Terry, Omnicom. Photo: Alexander Mayes
Inception's Guy Burbidge, Bohemia's Brett Dawson and PHD's Mark Coad after the match
Inception’s Guy Burbidge, Bohemia’s Brett Dawson and PHD’s Mark Coad after the match. Photo: Alexander Mayes

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