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Neuro study: Newspapers highly engaging and driving awareness  

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News Works New Zealand is using neuroscience to explore how the brain responds when we read a newspaper and watch television.  

The highly complimentary nature of the two media also captured a strong priming effect. This means that advertising is much more likely to be filed into consumer’s long-term memory. In the future, consumers are more likely to remember, and act on advertising, when deciding to buy a product or use a service. 

 

 

 

Read the full research report here.  

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