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New advertising guidelines for federal election advertising and political matter

From 15 March 2018, the authorisation requirement in Part XXA of the Electoral Act applies to a wide range of communications containing ‘electoral matter’ including all publicly communicated material.

THESE REQUIREMENTS ARE NOT FOR STATE BASED ADVERTISING.  For example state member or advocating a political position state-based matters.

This includes printed material, social media, voice calls (including robocalls) and text messaging (for example, bulk text messaging). Political communications that are broadcast by television and radio broadcasters remain covered by the relevant legislation which has been amended to align with the new requirements contained in the Electoral Act. It covers:

  • all ‘electoral matter’ in the form of ‘paid for’ advertisements. This includes whether all or part of the distribution or production of the advertisement was ‘paid for’;
  • a broad range of ‘electoral matter’ communicated in the form of promotional items, such as stickers, fridge magnets, leaflets, flyers, pamphlets, notices, posters and How-to-Vote cards; and
  • any other material that is communicated by, or on behalf of, a disclosure entity, that is intended to affect voting in a federal election.

IT IS NO LONGER REQUIREMENT TO INCLUDE THE WORD ‘ADVERTISEMENT’ AT THE TOP OF AN ADVERTISEMENT.

Read the Guideline for more information.

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