The network will offer realtors and consumers unrivalled audience reach and scale by combining REA’s digital portals in Australia, Western Europe, and Asia with realtor.com, a leading US online destination operated by Move.
Consumers will be able to access more than three million listings from 56 countries, attracting in excess of 200 million visits globally each month, according to estimates compiled by REA.
The network will also incorporate property content from News Corp’s Mansion Global and India-based PropTiger.
News Corp chief executive Robert Thomson said the initiative offered advertisers and agents a capability that no competitor could match on a global scale.
“The global property network being launched today demonstrates the power of combining data across the News Corp digital real estate portfolio, and provides further evidence that News Corp is the largest digital property business in the world,” he said.
“By combining the listings — and the talent — of REA Group, realtor.com, and other partner sites, we are creating an opportunity to enhance listings for consumers and customers around the world, while enabling collaboration with News Corp’s existing stable of real estate businesses.”
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