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News streamlines digital in national rollout

The reimagined website of News Corp Australia’s Sydney metro masthead The Daily Telegraph is the first in a series of digital redesigns to be rolled out across the publisher’s titles.

Dailytelegraph.com.au will now display uniformly across smart devices and offer users increased viewability, localisation and personalisation.

Daily telegraph reimaginedPersonalisation will allow users to input their postcodes and be shown state and national content alongside local stories via Newslocal.

The masthead’s editor, Christopher Dore said: “With consumers at the centre of our product strategy, the reimagined site meets the evolving needs of our users, who are increasingly consuming content on the go.

“The new, fully responsive dailytelegraph.com.au allows our journalists to publish 24/7, ensuring readers receive the same hard-hitting, up-to-date coverage on any device, with a modern user experience.”

The decision to redesign came after extensive customer feedback in late 2016 to identify long-standing customer pain points.

Key takeaways from that process include the want for easier navigation, improved loading speeds, less story repetition, more subscriber exclusivity and the ability to personalise and localise content.

The design will also make advertising on the platform simpler, according to NewsDNA managing director Julian Delany

“Rebuilding the new dailytelegraph.com.au is part of our ongoing commitment to ensuring our customers enjoy and value the experience of consuming the news they want from a trusted brand.

“For advertisers, the new dailytelegraph.com.au offers more attractive opportunities and a simplified sales experience. We have significantly increased viewable inventory, created ad product consistency, enabled our native content product Native in Colour, along with full site-wide buyout opportunities through our Eclipse product.

“We’ve improved data capture signals so that advertisers can reach the right readers at the right time. Additionally, when a sponsor buys an ad with our mastheads, they are guaranteed solutions with a significant increase in viewable inventory, with placements delivering 90 per cent viewability through a persistent desktop right rail and adhesive model leaderboard.

The new design will be rolled out to the Herald Sun, The Courier Mail and The Advertiser this year, expected to be delivered by November.

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