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News media across platforms read by 17.4 million people: emma data

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METRO NEWS MEDIA READ BY 9.8 MILLION AUSTRALIANS – EMMA DATA
News media across platforms read by 17.4 million people 

 

Metro news media is read by 9.8 million Australians, or more than half the population (53 per cent), according to the latest emma (Enhanced Media Metrics Australia) data for January 2019, released today.

Across print and digital, news media2 is read by 17.4 million people, or 94% of the population. Digital news media is read by 15.7 million Australians , or 85 per cent of the population and in print, newspapers are read by 11.9 million people, or 64 per cent of the population.

Regional and community newspapers are read by 5.5 million people, or almost a third of the population (30 per cent).

NewsMediaWorks CEO, Peter Miller, said: “News media continues to command large audiences across platforms. Readers of news media are clearly putting their faith in journalism that appears in trusted news brands.”

“Independent research conducted by Ipsos Connect shows that news media is the nation’s most trusted media channel for both content and advertising4 and advertisers are responding with our latest quarterly News Media Index showing continued improvements in advertising revenue for news media.”

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 8.08 million readers. The Daily Telegraph followed, reaching 4.24 million readers and the Herald Sun with 4.15 million.

 

Download the full press release here.

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