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News media continues to grow cross platform audiences

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The demand and desire for premium, professionally generated news content from consumers, combined with the innovation delivered by publishers, ensures that news media continues to reach large audiences across more platforms.

This is highlighted in the latest emmaTM (Enhanced Media Metrics Australia) data1 for June 2019.

Australia’s news media publishers now reach 15.5 million Australians, representing 83% of the population aged 14+, across measured digital platforms.

At the same time, print audiences remain strong with 11.8 million, or 63% of the population choosing print news formats.

This clearly demonstrates the power of news media and the ongoing demand for its content across multiple platforms from consumers.

NewsMediaWorks CEO, Peter Miller, said: “Our publishers now offer two powerhouse audience platforms that, when leveraged together, can deliver some of the best and most innovative solutions available for advertisers. Complementary platforms provide increased relevance, innovation and in-depth story telling ability, which is why we remain the most trusted media channels in the country3.

“Great journalism and news media innovation will be central themes at the INFORM 19 conference and having just emerged from judging the News Media Awards, I can confirm that this culture of innovation is thriving in news media, delivering great results for readers and advertisers alike.”

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences. As these mastheads add new ways to talk to audiences, they continue to grow their ability to reach Australians at scale.

 

Sources:

1.      emmaTM, Survey conducted by Ipsos Connect, People 14+, 12 months ending June 2019. Print Readership based on last four weeks with the exception of community and minor regional titles which are based on Average Issue Readership. Trends compared with 12 months to June 2018. All digital new media readership based on last four weeks. The digital audience numbers within the above TAR are reported only if they meet the sample size thresholds agreed between Nielsen and TRW.

2.      News media is defined as member companies of NewsMediaWorks, including Nine Entertainment Co, News Corp

Australia, Seven West Media’s West Australian Newspapers, The Guardian and The Saturday Paper.

3.      ADTRUST; AdTrust Wave 3 research IPSOS Connect November 2018: Online questionnaire: n= 2503 Australians aged 18+ Nationally representative.

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