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Under-35s are consuming news media, providing opportunities for marketers  

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Australia’s most trusted news media deliver strong reach across all age groups including younger audiences.   

Analysis of emma readership figures reveals that news media reaches 94 per cent of Australians and 91 per cent of under-35s.  

 

 

This represents a potential 5.6 million under-35s reached through advertising in news media.  

The research reveals which formats of news media are popular among this age group, including the three million under-35s that read newspapers as part of their news media mix.

 

  

In total, news media delivers advertisers the potential to reach 17.5 readers of news media. That’s 15.6 million readers of digital news media, and 12.2 million readers of newspapers.  

News media delivers advertisers this significant reach in a premium advertising environment that is trusted and valued by audiences.  

Learn more about the power of news media as a trusted platform.  

 

Download the full report and infographic using the links in the blue box below

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