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News to launch new digital advertising platform

Jesse Angelo has been appointed chief of digital advertising solutions ahead of the launch of a news product for advertisers, expected this year, inspired by the Australian development of News Connect.

The new platform led by Mr Angelo will be available in US market within Dow Jones, including the Wall Street Journal, MarketWatch, Barron’s and Mansion Global, the New York Post and News America Marketing.

The new product will create a “one-stop shop” for advertisers to create online campaigns across News’ business units in a safe and measurable environment. Each business will maintain its own independent ad sales operations.

News Corp chief executive Robert Thomson announced the new appointment and product in light of a global brand safety concerns caused by some programmatic placements on Google’s YouTube.

“With brands searching for trusted and transparent platforms to reach high-quality, engaged audiences, this is the perfect moment to launch an alternative to the digital platforms that have arbitraged ambiguity and compromised the integrity of advertising,” said Mr Thomson.

“We are inspired by the success of News Connect, an advertising platform created at News Corp Australia in 2015, which combines audiences and data from a number of our publications and businesses to give brands the reach and reaction they need for success.

“Advertisers can be confident that through News Corp and its businesses they will reach premium, passionate audiences in digital environments that will enhance, not damage, their brands and products,” he said.

Mr Angelo is the CEO and publisher of the New York Post and will continue these duties concurrently with his new role. He has previously worked as a reporter at The Sun in London and Sydney’s The Daily Telegraph. In 2011, Mr Angelo launched News Corp’s tablet native site The Daily and served as its editor-in-chief.

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