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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Content created with multiple platforms in mind: today’s audience landscape  

Learning to create content without borders

What is the circular economy?

Circular economy practices encourage the development of a more sustainable society that uses and reuses the resources it has. 

AUSTRALIA’S RIGHT TO KNOW COALITION OF MEDIA COMPANIES CALLS ON THE GOVERNMENT TO AMEND LAWS TO PROTECT THE PUBLIC’S RIGHT TO KNOW

This document provides details to support the position put forward at the National Press Club’s Press Freedom:
On the Line event on 26 June...

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

Press release: Media leaders unite to demand change to protect Australia’s right to know

The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation...

‘Taking leadership on sustainability’ drives growth for brands  

“All brands should be factoring in sustainability to meet these growing expectations of our communities.”  

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

News media organisations respond to AFP raids on News Corp, ABC. 

“Australians deserve better than laws that prohibit journalists from keeping them abreast of matters they are entitled to know about.”   

Month on month cross platform news media readership grows in March

Digital news media readership drives increase

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

Australia and New Zealand’s news media publishers win 22 medals at INMA 2019 Global Media Awards

Australian and New Zealand news media publishers have won 22 medals and honourable mentions at the INMA (International News Media Association) 2019 Global Media Awards...

Damian Eales, COO News Corp Australia, elected president of international news media association (INMA) board

The International News Media Association (INMA) has elected Damian Eales, Chief Operating Officer of Publishing at News Corp Australia, as President of its board of...

Publishers and readers are both working towards sustainability

Australian publishers were early adopters of sustainable practices

Changes to cookies may have major ramifications for digital advertising 

Cookies, data tracking and fingerprinting: Google’s latest update to Chrome  

Lessons from Copy School Sydney 2019  

“We all have something to gain from having an insight into the methods and ideation behind the message” 

Entries open today for the 2019 News Media Awards, presented by NewsMediaWorks

Recognising excellence in news publishing across platforms

Interview with Ray Black, founder of Copy School

Ray is a highly respected leader in the advertising industry for many years. He holds an Order of Australia medal for services to the advertising...

Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience...