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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

Minister for Communications, Hon. Paul Fletcher to headline 2019 INFORM News Media Summit

Mr Fletcher completes the speaker line-up for this year’s event, which also includes international keynote speaker Professor Scott Galloway

Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

Adspend and alcohol consumption

Does increased advertising of alcohol lead to increased consumption?  

How to make what you put in your recycling bin count 

Now is the time to consider what and how we collect for recycling to ensure that our efforts can continue to make a significant environmental benefit.  

News media continues to grow cross platform audiences

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences.

Finalists for the 2019 News Media Awards announced

From a field of 500 entries from Australia, New Zealand and the Asia Pacific region, the awards recognise excellence in news publishing

News Media Awards 2019: Finalists Announced

To be announced 21 August 2019.

Interview with international journalist Prue Clarke, Judith Neilson Institute for Journalism & Ideas 

JNI will provide grants for projects encouraging quality journalism and media literacy, as well as hosting “lively events on the big issues of the day”.  

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

The biggest problem facing marketers: how to earn trust  

As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.  

Interview with Mark Ryan, Director of Judith Neilson Institute for Journalism & Ideas

“There are obvious challenges now that are being presented in the way journalism is created and disseminated. ”

How news media influence society

The morning news habit has long been an important part of Australian life, as it is around the world.  

News media is read by 94% of the population: latest emma data

“Australia’s news media has been built on a foundation of providing trusted, independent, professionally generated news content.”

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Content created with multiple platforms in mind: today’s audience landscape  

Learning to create content without borders

What is the circular economy?

Circular economy practices encourage the development of a more sustainable society that uses and reuses the resources it has. 

AUSTRALIA’S RIGHT TO KNOW COALITION OF MEDIA COMPANIES CALLS ON THE GOVERNMENT TO AMEND LAWS TO PROTECT THE PUBLIC’S RIGHT TO KNOW

This document provides details to support the position put forward at the National Press Club’s Press Freedom:
On the Line event on 26 June 2019.

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

Press release: Media leaders unite to demand change to protect Australia’s right to know

The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation at the National Press Club (NPC) in Canberra.

‘Taking leadership on sustainability’ drives growth for brands  

“All brands should be factoring in sustainability to meet these growing expectations of our communities.”  

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive