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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

Apple announces news media subscription service 

Apple News+ received mixed reception from publishers concerned about revenue, audience relationships  

NewsCorp creates buzz at Come Together 2019 showcase

Over 1,000 senior advertising, marketing and media executives were invited to attend

Guess what works in podcasts? Powerful, well-researched storytelling

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

What is metadata? What is personal data?

Metadata is essential for any person (or computer program) that needs to find and organise information.

ACCC Preliminary report submissions: selected extracts and key points  

The inquiry has considered a range of issues related to the digital landscape

Should news media subscriptions be tax-deductible?  

Working towards a sustainable future for the production of news media  

Finalists announced for 2019 INMA Global Media Awards 

NewsMediaWorks members in the running for international accolades  

DBM and emma partnership a win for news media brands  

DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands

News media are the most trusted media 

Trust matters, and for brands wanting to position themselves in premium advertising environments, there’s no platform more trusted than news media.  

Five great news media insights

Essential briefings on the power of news media adverting  

Copy School 2019 Melbourne and Sydney opens for applications

Applications have opened for the 2019 Copy Schools in both Melbourne and Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

News media reaches nine in ten Australians: emma

News media is read by 17.4 million Australians, or 94 per cent of the population.

emma and DBM partner to deliver Australia’s most comprehensive source of consumer data for the financial services industry

DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.

Ok Google, tell me the news: The future of voice and news media  

How will the growth of voice and audio impact the news media industry?  

News media focus on trust, value of information in latest campaigns  

News media focuses on trust, purpose and the value of information in latest campaigns  

Heart Foundation uses bold newspaper campaign to highlight “serial killer”

Print campaign taps into true crime appeal to raise awareness about health issue 

Digital news media now read by 15.7 million Australians, reaching 85% of the population: emma

Newspapers read by 12.1 million people.

Britain follows Australia’s lead in digital platforms scrutiny 

The British government has announced that it will probe the impact of Google and Facebook on the media 

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Metro newspapers continue to lead ad revenue momentum:  News Media Index

Digital revenues outpace the overall market.

Under-35s are consuming news media, providing opportunities for marketers  

News media reaches 91 per cent of under-35s  

AR is expanding the possibilities for what can be done with print media  

How will augmented reality change news media?  

How rewards programs are engaging news media consumers 

The challenge of attracting (and retaining) subscribers