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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”  

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Copy School 2020: Melbourne and Sydney Copy School Postponed

Please note that both the Melbourne (23-27 March) and Sydney (4-8 May) Copy Schools have been postponed

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

Copy School founder hands over reins ahead of 2020 program

Ray Black established Copy School, supported by NewsMediaWorks, in 2003, as an avenue to develop top-quality copywriting across the creative industry.

How to make a great podcast that makes money: a lesson from news brands

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

How will AI impact news and journalism?

How will the rise of Artificial Intelligence (AI) impact news brands and the news media industry?

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

Predicting the biggest media, marketing and technology trends in 2020 

What will be some of the most influential trends in the coming year? 

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Best insights of 2019 

Looking back at 2019, here are some of the key insights that will help inform your 2020 planning. 

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

Trusted content in news media reaches nine in ten Australians across digital and print platforms – emma data

Demand for trusted, professionally generated news continues to drive Australia’s news media audiences across both digital and print platforms.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

Trusted content sees news media continue to demonstrate strength among audiences, reaching nine in ten Australians across digital and print platforms – emma data 

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.