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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Australia and New Zealand’s news media publishers win 22 medals at INMA 2019 Global Media Awards

Australian and New Zealand news media publishers have won 22 medals and honourable mentions at the INMA (International News Media Association) 2019 Global Media Awards...

Damian Eales, COO News Corp Australia, elected president of international news media association (INMA) board

The International News Media Association (INMA) has elected Damian Eales, Chief Operating Officer of Publishing at News Corp Australia, as President of its board of...

Publishers and readers are both working towards sustainability

Australian publishers were early adopters of sustainable practices

Changes to cookies may have major ramifications for digital advertising 

Cookies, data tracking and fingerprinting: Google’s latest update to Chrome  

Lessons from Copy School Sydney 2019  

“We all have something to gain from having an insight into the methods and ideation behind the message” 

Entries open today for the 2019 News Media Awards, presented by NewsMediaWorks

Recognising excellence in news publishing across platforms

Interview with Ray Black, founder of Copy School

Ray is a highly respected leader in the advertising industry for many years. He holds an Order of Australia medal for services to the advertising...

Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience...

More than 10 million Australians now read their news media across both print and digital platforms

Total news media readership 17.4 million people

2018 Hegarty Award winner Lauren Moloney: recognising the value of commercial teams

“It has been something that I will remember forever in my career, it has refreshed my approach and reawakened my curiosity.”

Australia ranked 21st for press freedom

Australia, New Zealand performing well on index for press freedom

NewsMediaWorks launches the 2019 News Media Awards

Recognising excellence in news publishing across platforms

These were the winners of the 2018 News Media Awards  

Who will take home trophies at the 2019 ceremony?  

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

Boomtown: rethinking advertising in regional Australia

“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”

Copy School Q&A with Chris Taylor, Creative Director at Shabbadu 

Chris sat down with us and answered some of our burning Copy School questions

News literacy initiatives promote critical thinking and understanding  

Governments and organisations around the world are attempting to combat misinformation through education initiatives  

Apple announces news media subscription service 

Apple News+ received mixed reception from publishers concerned about revenue, audience relationships  

NewsCorp creates buzz at Come Together 2019 showcase

Over 1,000 senior advertising, marketing and media executives were invited to attend

Guess what works in podcasts? Powerful, well-researched storytelling

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

What is metadata? What is personal data?

Metadata is essential for any person (or computer program) that needs to find and organise information.