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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

Trusted content sees news media continue to demonstrate strength among audiences, reaching nine in ten Australians across digital and print platforms – emma data 

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences.

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

You can now watch all the best presentations from INFORM 2019

Here are all the videos from INFORM 2019 News Media Summit

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

News media continues to demonstrate strength reaching nine in ten Australians across digital and print platforms – emma data

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences

INFORM: Mark Ritson keynote  

“I’m not saying don’t do the short term stuff, I’m saying get it in proportion”

INFORM: Metrics that Matter panel

“Marketing is the sum of all parts; it’s not a single campaign.”

Digital Partnerships panel: Tech giants and publishers

“We need to make sure that it’s fair regulation that doesn’t stifle innovation.”  

INFORM: Damian Eales keynote on sharing ideas and shaping change 

“To any advertisers in the room, you may be underestimating the power of local news.” 

INFORM Editorial panel: Guardian, Seven West, Nine and News Corp

“We’ve now got new players creating and distributing the news.

INFORM: Strategy panel: What matters and what is just noise?

“A lot of our clients are starting to reinvest in brand.” 

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

INFORM: Scott Galloway delivers keynote on the state of commerce  

“The consumer wants less choice, but they want to more confident in the choice they are making”

Paul Fletcher MP Speech to the 2019 INFORM News Media Summit

Thank you for the opportunity to speak at this important media industry event. Let me start by stating the obvious – the media sector, particularly…

Mark Ryan’s speech to INFORM19 Summit

If you’re a consumer of journalism it’s the best of times: credible, reliable news and writing, and film and documentaries – are all only a click away.