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News & Opinion Archive

Discover the latest news and views on the print and digital publishing, media and marketing sectors.

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

emma upgrade to deliver ‘the world’s most innovative and accurate cross-platform audience data’

The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

Our top insights pieces for 2018   

We look back at key research findings for the year

Trust report: Peter Miller

It is an incredibly exciting time for news media.  We are growing our audiences across multiple platforms.  We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium.

Hugh Marks on building trust

Hugh Marks, CEO of Nine Entertainment Co. demonstrated to the audience of the INFORM News Media Summit, that trust is connected to every transaction in the media environment.

Trust in news media

In her INFORM News Media Summit presentation, Stuff chief executive Sinead Boucher elaborated on the evolution of the company from a publisher to a multifaceted news platform, providing valuable insights along the way.

Trust equals success: Jarrod Dicker

Jarrod Dicker, founder of Po.et, made it clear in his presentation at the INFORM News Media Summit that value and success is not measured as it should be.

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.

Transformation of news brands

A special edition of Sky News’ Paul Murray Live was filmed at INFORM News Media Summit, featuring a panel discussion between senior editorial figures across Australia’s largest news publishing entities.

Mark Ritson on marketing ratios

Mark Ritson, Adjunct Professor of Marketing at Melbourne Business School, graced the INFORM News Media Summit audience with his thought-provoking beliefs on marketing and his view on the “best campaign in England”.

Media transformation and automation

NewsMediaWorks chief executive Peter Miller hosted a panel discussion centering on the transformation and automation of Australian media at the INFORM News Media Summit.

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.

Vanessa Clifford reveals the three reasons for a rethink

From profit return to the value of quality context, Newsworks’ Vanessa Clifford shares latest evidence of newsbrands’ effectiveness while challenging the media industry’s focus on silos and circulation.

AAP: A news year in review

Revisit the biggest news headlines in the last year, showcased visually through photos courtesy of AAP.

Tom Goodwin’s 2019 advertising trends

Hear Tom Goodwin’s talk on building bridges between digital and traditional media, returning to basics and using the best of both past and present technologies to create new advertising experiences.

News Media Awards 2018 winners announced

The winners of this year’s News Media Awards 2018 are:

The Weekend Australian wins News Media Awards top prize

The Weekend Australian has taken out the top prize at 2018 News Media Awards, becoming the inaugural winner of the coveted News Brand of the Year.

Publishers tap in to podcast potential

The podcast market is growing in Australia, with consumers expecting high-quality, on-demand content. NewsMediaWorks explores how publishers are commercialising this medium, increasing profitability and brand value in a special report.

The Nine and Fairfax merger is about survival, not costs

Business journalist STEPHEN BARTHOLOMEUSZ takes exception to those who argue the Nine-Fairfax merger is about costs, and sees immense value in the scale and reach of the combined audiences.

Review a threat to effective recycling

A government review of Australia’s recycling legislation risks burdening the publisher’s self-regulatory model with onerous red tape. TONY WILKINS, argues the case against intervention.