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Nielsen: Unlocking the power of the Aussie wanderlust

Nielsen’s latest insights provide a deeper understanding into the motivations and aspirations of multicultural Aussie travellers to help travel advertisers rise above the noise.

Did you know over the past 12 months, the travel category recorded an estimated $877 million in total media spend, making it a highly cluttered and competitive space to play in? For travel marketers, knowing what travellers want throughout every phase of their journey will provide the best opportunity to connect with them using the right media mix and the most compelling messages.

Nielsen’s latest insights provide a deeper understanding into the motivations and aspirations of multicultural Aussie travellers to help travel advertisers rise above the noise.

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