A person is not able to display an e-cigarette or e-cigarette accessory advertisement so that it can be seen or heard from a public place.
This law has been introduced to protect children and young people from any potential risks that e-cigarettes may pose. By removing the advertising of e-cigarettes, they won’t influence children’s perceptions about the availability and accessibility of these products. These new changes apply to retailers only, not wholesale vendors.
WHAT DOES AN ADVERTISING BAN MEAN?
An e-cigarette advertisement means writing or any still or moving picture, sign, symbol or other visual image or audible message that gives publicity to or is intended to promote the purchase of an e-cigarette product or e-cigarette accessory. This means that an advertiser cannot display a poster which advertises an e-cigarette or e-cigarette accessory product in any public place, including a sign such as ‘E-cigarettes available/for sale here’.
E-cigarette company trademarks and product names on e-cigarette products and packaging are excluded from the restriction on e-cigarette advertisements. A person is not able to give out free samples of e-cigarettes and accessories.
WHAT TYPES OF PRODUCTS ARE COVERED BY THE ADVERTISING BAN?
“E-cigarettes” and “e-cigarette accessories” are ALL captured by the new law.
E-cigarette accessory means: