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NSW Chiropractor fined $29,500 for advertising breaches

A New South Wales chiropractor has been convicted of false advertising after he claimed to be able to prevent, treat and cure cancer in his advertising.

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Dr Hance Limboro was sentenced at the Downing Centre Local Court in Sydney after he pleaded guilty to 13 charges filed by the Australian Health Practitioner Regulation Agency (AHPRA) in August 2016. Dr Limboro was convicted and fined $29,500 by the court and was also ordered to pay AHPRA’s legal costs. He was fined for using testimonials in his advertising, which is not permitted when advertising regulated health services.

Dr Limboro was convicted of unlawfully advertising a regulated health service and using testimonials under the National Law.1

Chiropractic Board of Australia Chair, Dr Wayne Minter AM, said the Board welcomed today’s decision by the court.

‘Today’s conviction is a win for public protection and a warning to anyone advertising health services in a way that contravenes the National Law,’ Dr Minter said.

‘Most chiropractors are doing the right thing. However, the Board has been up front with the profession that if their advertising is not compliant with the law, they will be held to account.’

AHPRA CEO Martin Fletcher said today’s outcome sent an important message to anyone who advertises a regulated health service that the regulator will take action if they break the law.

‘Today’s conviction is a landmark ruling. Our purpose, working closely with the Chiropractic Board of Australia, is to protect the public. This shows that we will take action and that people breaking the law will be held to account,’ Mr Fletcher said.

‘Making false claims to treat serious illnesses through unproven methods is both unethical and illegal. In her ruling Magistrate Viney said that while the practitioner personally may not have loaded the advertising onto the website in question, he could not deny responsibility. This is an important lesson for others who are advertising regulated health services.

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