Publishers can choose to chase audience or authority. SIMON HOLT weighs up both approaches, and argues news organisations are so intent on maintaining levels of print penetration that they are missing opportunities to create real business models.
Twitter isn’t the be all and end all for journalists in the social space. Australian reporters should also embrace the social network most of the country uses, argues The Advertiser’s GREG BARILA in The Bulletin.
Local area marketing is a popular concept with today’s brand managers – and a great sales weapon. Newspapers have proven time and again how they can help big companies build lasting relationships at the community level.