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Working together for sustainability

Learn how we’re working with different organisations to improve sustainability outcomes

How marketers and journalists can ask better questions

“It was fascinating how many people across the industry had different views…ultimately, we’re not about data – we’re about quality journalism.”

SPH lends a paw for pets in need

Around 600 kilograms of pet food has been donated by publisher Singapore Press Holdings to animal welfare groups following its second annual Food for Furry…

Two routes to a new future

Publishers can choose to chase audience or authority. SIMON HOLT weighs up both approaches, and argues news organisations are so intent on maintaining levels of print penetration that they are missing opportunities to create real business models.

Facing up to social media facts

Twitter isn’t the be all and end all for journalists in the social space. Australian reporters should also embrace the social network most of the country uses, argues The Advertiser’s GREG BARILA in The Bulletin.

82pc say print is tops

Print readership remains strong as 82% of the population aged 14+ pick up a national, metro or local newspaper each month.

Two ways marketers think about influence

Under the influence

ROB PYNE looks at how media influence really works and the role of newspaper newsrooms.

Combine regionals and TV for rounded campaign

Regional and community newspaper advertising works with TV to optimise reach and to create a more rounded communications campaign. ADRIAN FERNANDES shows how in the latest chapter of ‘Think Local’.

How community newspapers can drive sales

Local area marketing is a popular concept with today’s brand managers – and a great sales weapon. Newspapers have proven time and again how they can help big companies build lasting relationships at the community level.

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