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Copy School founder hands over reins ahead of 2020 program

Ray Black established Copy School, supported by NewsMediaWorks, in 2003, as an avenue to develop top-quality copywriting across the creative industry.

Victorian estate agents warned about misleading advertising

Potential buyers are encouraged to be vigilant when researching properties to buy.  

Pharmacies granted permission to advertise puffers and inhalers

The TGA has taken this action in recognition that smoke and increased air pollution from bushfires can trigger respiratory symptoms

News media readers are flying more often

11.9 million news media readers are intending to fly in the next 12 months

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Stem cell products cannot be advertised to consumers

The Therapeutic Goods Act prohibits biologicals from being advertised to the public

RAMetrics – benchmarking news brand ad performance

Understanding the impact of a range of media factors beyond the creative itself