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For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.
For IAG’s Zara Curtis, the combination of trust and scale can’t be beaten. She explains which channels the insurance business will ‘lean in’ to when there’s a need to drive action and convey credibility.
Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists in 2023’s Global Media Awards.
Australia’s leading news brands News Corp Australia, Seven West Media and Nine have been named as finalists in 2023’s Global Media Awards.
You don’t need 11 different herbs and spices. According to five of Australia’s top marketers, there’s one ingredient that will do the job. Growth recipes from IAG’s Zara Curtis, Yalumba’s Nicky Gameau, Dell’s Sandipan Ghosh, Mondelēz’s Paul Chatfield and Vanguard’s Louise Eyres.
You don’t need 11 different herbs and spices. According to five of Australia’s top marketers, there’s one ingredient that will do the job. Growth recipes from IAG’s Zara Curtis, Yalumba’s Nicky Gameau, Dell’s Sandipan Ghosh, Mondelēz’s Paul Chatfield and Vanguard’s Louise Eyres.
ThinkNewsBrands and Roy Morgan Total News readership figures for the 12 months ending December 31, 2022 show 20.6 million Australians over the age of 14 engage with news every month.
ThinkNewsBrands and Roy Morgan Total News readership figures for the 12 months ending December 31, 2022 show 20.6 million Australians over the age of 14 engage with news every month.
Get the latest research on the hard to reach under 40s demographic.
Get the latest research on the hard to reach under 40s demographic.
The latest release of Total News readership shows a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians continuing to consume news in a four-week period.
The latest release of Total News readership shows a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians continuing to consume news in a four-week period.
Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.
Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
News media provides an effective contextual advertising environment for MYOB
News media provides an effective contextual advertising environment for MYOB
When Cadbury’s Tasmanian factory celebrated a century of making chocolate, Mondelēz turned to news media to help spread the message. VP of Marketing ANZ Paul Chatfield explains why it was the right fit for the brand.
When Cadbury’s Tasmanian factory celebrated a century of making chocolate, Mondelēz turned to news media to help spread the message. VP of Marketing ANZ Paul Chatfield explains why it was the right fit for the brand.