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Partnership director signals new approach for Allure

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Digital publisher Allure Media is continuing to grow its portfolio, naming Ali Krzyszton as head of the lifestyle division through her appointment as partnerships director.

Ms Krzyszton will be an important senior figure in the team, as the company begins to change its approach to partnerships.

“The decision to focus on long-term partners, as opposed to quick clicks, is very much a metric that we are focused on as business,” says Allure Media chief revenue officer Sarah Wyse.

“We are absolutely thrilled to be welcoming Ali to the team and believe that she is exactly the kind of energy we need to head up this new offering in market.”

Ms Krzyszton joins Allure from MCN, where she worked as group digital manager. Prior to this, Ms Krzyszton spent four years in various strategy and content roles at Bauer Media and worked as digital brand sales manager at News Corp Australia’s NewsLifeMedia for body + soul.

Allure Media is the publisher responsible for Business Insider Australia, Gizmodo and Popsugar. The publisher has been an element of Fairfax Media’s portfolio since 2013.

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