In this episode of Press Play, Trinity Mirror commercial director Blanche Sainsbury reveals how self-service for small and medium ad clients has helped Britain’s biggest regional publisher to save money and redirect sales teams to focus on high-yielding accounts.
Publisher’s Internationalé CEO, Charlton D’Silva talks about Buy On Platform, which is designed to streamline and digitise the buying and selling of print advertising, and is being trialed and used by various media agencies and news publishers in Australia.
Carat Australia’s chief digital officer Sarah James explains her company’s strategy to book only through digital interfaces by 2020.
Local GroupM CEO Mark Lollback shares his thoughts on the future of selling advertising.
Your hosts: Lachlan Bennett and Mark Hollands.