News Corp Australia’s Community Media Agency team in Queensland grew print ad revenue by 19% last year. In this episode of Press Play, we explore the strategies used by the team, how they used data to change perceptions and how readers connect with community newspapers in the digital age.
Featured in this episode is:
- Tara Duncan, agency sales manager at News Corp Australia’s community media agency team
- Shannon Moriarty, group sales manager at News Corp Australia
- Mark Hollands, chief executive of NewsMediaWorks
More episodes of Press Play
Theme: “R.A.P.”, Jazzafari 2014. Licensed under a Attribution-NonCommercial-ShareAlike License.
Music: “Stay“, texasradiofish 2013. Licensed under Creative Commons Attribution Noncommercial (3.0)
News report: “Queensland Floods special“, Seven News Brisbane 12 Jan 2011
News report: “Queensland Floods“, Ten News 11 Jan 2011
For more news from NewsMediaWorks, click here.